Our step-by-step segmentation approach
We start with a thorough analysis of your business objectives and target markets. Using advanced analytics tools, we gather and dissect relevant data points to identify core segments. Our team customises methodology for each client situation, combining industry knowledge and real-world validation. Throughout the process, we remain transparent and involve your team. This practical, collaborative approach results in segment profiles supporting more informed decisions. Results may vary.
Meet your expert team
Our skilled analysts specialise in segmentation analytics and client-driven research.
Matt T. Chan
Lead Analyst
Core skills
Brings 12 years of analytics experience to offer structured market insights.
Priya Malhotra
Insights Director
Core skills
Leads complex projects and ensures strategies fit client needs.
Jordan Lee
Senior Data Scientist
Core skills
Delivers actionable recommendations drawn from deep data sets.
Emily Foster
Client Manager
Core skills
Ensures consistent communication and smooth collaboration.
How our process delivers insight
We combine industry expertise with robust analytics to identify target segments, refining your strategies for long-term effectiveness. Our team guides you from initial analysis to actionable results, keeping you involved throughout.
Initial consultation and discovery
We learn about your business, market context, and segmentation goals.
Every effective segmentation project begins by understanding the unique context of your business. Our team hosts a focused consultation to explore your objectives, pain points, target customers, and the outcomes you want to achieve. This stage often involves questionnaires or collaborative workshops to clarify goals and the competitive landscape. By building a strong foundational knowledge, we ensure the rest of the process is tailored, grounded in the specifics of your market, and aligned with your key stakeholders’ expectations.
Comprehensive data gathering
We use a mix of trusted data sources and analytics tools.
Our next step focuses on collecting all relevant data necessary to inform segmentation. This includes primary data from your own operations, complemented by market research and public datasets. We employ secure collection practices to protect sensitivity and privacy, ensuring compliance with regulations in Australia. Our goal is to create a robust, validated data foundation. Throughout, we communicate methodologies openly so you remain confident in the accuracy and integrity of the information gathered.
Advanced analysis and modelling
Analysts use statistical and qualitative methods to build audience segments.
With reliable data in place, our analytics specialists apply proven statistical techniques alongside qualitative frameworks. We segment audiences based on demographic, geographic, behavioural, and psychographic factors, as relevant to your market. Our process accommodates both broad and niche segmentation. By integrating diverse data points, we reveal hidden connections, clarify existing assumptions, and refine audience groups so that actionable recommendations can be made for further marketing and outreach.
Client-focused reporting and support
You'll receive detailed, practical segment profiles and ongoing guidance.
We deliver segment reports that include clear profiles, key characteristics, and actionable recommendations. Our reports are visual and straightforward, designed for practical application rather than theory. The team provides ongoing support, helping you understand the findings and implement tailored strategies. We encourage periodic review, as regular updates keep your segmentation relevant and responsive to market change. Results may vary, and ongoing collaboration ensures new insights are quickly integrated.
Why choose our segmentation?
Our approach versus typical analytics